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Meeting ArchiveFebruary Meeting:
Thursday February 28, 2002
Meeting Schedule
Selling the Value of Consultants
On Thursday evening, February 28th, the owners of Special Graphics, a creative marketing agency, located in Rockland County, conducted a short seminar entitled, "Selling the Value of Consultants." It was a presentation on marketing, advertising and the creative process that gives us an opportunity to look at ourselves through the eyes of our prospects. Partners, Deborah Mesibov and Richard Feldman discussed what goes into communicating and selling the value of consultants, including:
  • Marketing precepts
  • The marketing, advertising and creative processes
  • A brief case study, based on the Rockland Business Association Consultants Council

Ms. Mesibov and Mr. Feldman started Special Graphics in the fall of 1982. The agency is known for its work in direct mail, consumer product packaging, trade show display, and publicity. Ms. Mesibov is the Creative Director of Special Graphics and is a 1975 graduate of the School of Visual Arts in New York City. She currently conducts corporate training graphic design classes in Adobe Photoshop, Illustrator and Quark Express. With 20 years of experience in direct mail, database management, print and display development, Mr. Feldman directs the development of new business for the firm. He is a published copywriter, providing the foundation of publicity for the agency and its clients. The agency is an award winning member of the Ad Club of Westchester, a member of the NJ Commerce & Industry Association, the Rockland Business Association, the RBA Consultants Council, and the Eastern Perishable Products Association. Additional information can be found by visiting the agency?s website at www.specialgraphics.com.

Thursday February 28, 7:30pm
Non members welcome!
MCE/KDI Integrated Products
(note: entrance for the meeting is at the rear of the building)
60 South Jefferson Ave.
Whippany, N.J.

Contact: 973-728-4500, robert@rdwalker.com

Directions to meeting.