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Meeting ArchiveJune Meeting:
Thursday June 24, 2004
Meeting Schedule
Kick Start Your Marketing Effort with Powerful Branding
Arlene Teck, founder and “chief kicker” of KickButt Branding, creates brand names with striking power, staying power, and story power. These “three powers of branding” are necessary, Arlene says, because branding really is a specialized form of storytelling. And in today?s marketplace, a truly successful brand must get your client?s attention, keep his attention, and tell a powerful story.
    In this talk you will learn:
  • What makes a brand story powerful
  • What makes a brand story valid
  • What kind of brand story you should be telling
  • What elements you can use to tell your story the best
  • What you can accomplish with a strong brand
  • What you can do to make sure your brand is really strong
  • Is there a secret to branding success?
  • How to get big-time results when you don?t have big-time bucks

  • Meeting Presentation file:

Arlene Teck, a consultant for 20 years, has created numerous successful brand names. Previously with a major global branding firm serving multinational healthcare clients, she now works with entrepreneurs and small- to mid-sized companies.

Her unique approach to brand storytelling is based on an identity wardrobe ? a set of related elements that work together to tell the various aspects of your brand story. “It?s not all in the name”, Arlene says.

Arlene?s background is in cognitive psychology and creative skill development. She claims to be the only person in branding with a one-word résumé and welcomes questions about branding. You can reach her at rlene@rcn.com or 973.625.3250.

Founded in 1992, the IEEE Consultants Network of Northern NJ encourages and promotes the use of independent technical consultants by business and industry.

Thursday June 24, 7:30pm
Non-members welcome!
Aeroflex / KDI-Integrated Products
(note: entrance for the meeting is at the rear of the building)
60 South Jefferson Ave.
Whippany, N.J.

Contact: 973-728-4500, robert@rdwalker.com

Directions to meeting.