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Meeting ArchiveMay Meeting:
Thursday May 24, 2007
Meeting Schedule

Web Marketing for the Independent Professional

It's not easy being a consultant. You must keep your clients happy. You have to keep up with your field of expertise. You must collect your bills. Who has the time or money for marketing?

Few successful consultants make it without some kind of marketing. In the old days, it was a good resume and who you knew, but today, you need a Web site--a good Web site. And you need to know how to get attention for your Web site. It may seem overwhelming or beyond your budget, but it doesn't have to be.

The good news about Web marketing is that it doesn't have to break your bank. Free or low-cost hosting of blogs, Web sites, podcasts and videos give you ways to get your marketing message out. Search marketing takes some time, but not much money. Find out how to create a Web site that conveys the image you want and delivers the message prospective clients need to hear. Learn how Web marketing can set you apart among the sea of consultants looking for engagements.
View presentation here

Mike Moran is an IBM Distinguished Engineer who has worked on the Web since its inception, including eight years at ibm.com where he most recently was Manager of Web User Experience. Mike is currently a Product Manager for OmniFind, IBM's enterprise search product, and is an expert in search marketing--co-author of the best-selling book Search Engine Marketing, Inc., columnist for Revenue magazine and WebProNews. His new book on Internet marketing, Do It Wrong Quickly, will be available in September. Mike can be reached at his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.

During the second half of the meeting, Jim Boyd, Chairperson of the IEEE Consultants' Network of Northern NJ will be presenting a brief overview of his consulting practice. Since founding XL Research Inc. in 1978, Jim Boyd [www.picconsult.com] has been designing microcontroller-based products for consumer and industrial applications. Jim has background in analog, digital and power design and has focused his consulting practice on PIC-based applications since becoming an Authorized Consultant for Microchip Technologies in 1998. He is also a Certified HiTech C Consultant and former Consulting Editor for Electronic Design magazine. (Contact: 973-584-0329, j.boyd@ieee.org )

Founded in 1992, the IEEE Consultants Network of Northern NJ encourages and promotes the use of independent technical consultants by business and industry.

Thursday May 24, 7:30pm
Non-members welcome!
Aeroflex / KDI-Integrated Products
(note: entrance for the meeting is at the rear of the building)
60 South Jefferson Ave.
Whippany, N.J.

Contact: 973-728-4500, robert@rdwalker.com

Directions to meeting.